SC 03 · 00:00:00:00The audience

Who stayed.Who left.

TikTok, Instagram, YouTube and Google Ads in one room. Connect each account once; Kapwy reads the numbers every few hours and tells you what to change in the next video.

00:00:09:02What each platform tells you

No inventednumbers.

Platforms share audiences in aggregate, never who watched. Kapwy shows exactly what each one reports and says so when a number isn't available.

TikTok

Organic + ads

  • Views, likes, shares, saves
  • Average watch time and finish rate
  • Follower age, gender, country

YES

YouTube

Shorts + long-form

  • Views and watch time
  • Second-by-second audience retention
  • Traffic sources and demographics

YES

Instagram

Business and Creator accounts

  • Reach, plays, saves, shares
  • Average Reel watch time
  • Follower age, gender, city

AVERAGE ONLY

Google Ads

Search, YouTube and Performance Max

  • Spend, impressions, clicks
  • Conversions and cost per result
  • Video 25 / 50 / 75 / 100% completion

QUARTILES

00:01:06:21The audience

The secondthey leave.

0%

gone by 0:03 in round one. The pour came too late.

0%25%50%75%100%0:000:010:020:030:040:050:060:070:080:090:100:110:120:130:140:15ROUND 1 · 38% LEFT AT 0:03ROUND 2 · HOOK MOVED TO 0:00 · 46% FINISH

On TikTok and YouTube, Kapwy reads retention second by second, marks where people leave, and writes the next round of shots around it. Instagram reports average watch time, which Kapwy uses the same way.

SAMPLE DATA, 15S CLIP

00:01:51:16Who is out there

Who watches,and when.

AGE

13–174%
18–2431%
25–3438%
35–4417%
45+10%

TOP CITIES

Singapore46%
Kuala Lumpur19%
Jakarta12%
Manila9%
Other14%

ACTIVE BY HOUR · SGT

Best slot 20:00

00:0006:0012:0018:0023:00

SAMPLE DATA

Roll camera.